Attribution, content audits, and the spreadsheet stuff. In one place.

Marketing teams collect data like nobody's business. What most teams don't have is a way to actually use it. The campaign export lives in a Google Sheet somebody built in 2022 and nobody understands. Attribution is a spreadsheet the VP of Marketing maintains personally. Content audits are a quarterly fire drill that everyone dreads.

FormulasHQ doesn't replace your stack. It replaces the twenty hours a week you spend making the stack produce answers.

The features marketers actually use

Campaign Intelligencepulls Salesforce campaign data (or your CSV export) and calculates pipeline attribution, channel ROI, and stage velocity without needing a RevOps setup. If your current attribution answer is “a very complicated Salesforce report” or “an educated guess,” this is the upgrade.

Content Analyzer scores content pages against a specific persona, not a generic SEO reader. Paste URLs or crawl a sitemap, get a scored audit that tells you which pages are weak for your actual buyer. Turns a three-week audit project into an afternoon.

Data Chat is where the campaign exports go. Drop in the CSV, ask questions in English, get answers and charts. Most of what marketing ops teams do with Excel pivot tables happens faster here.

The formula, regex, and script generators handle the “I need to clean this weird export” and “I need a VLOOKUP I forgot the syntax for” problems that eat up marketing ops time.

The “why not just hire a RevOps person” question

You probably should, eventually. If you already have one, you don't need half of this. If you're early enough that hiring RevOps isn't on the table, or your RevOps person is already at capacity, the tools here fill the gap — not perfectly, but faster and cheaper than the alternative.

The “why not Bizible” question

If you have Bizible or DreamData working well, you don't need Campaign Intelligence. Those are better tools when they're implemented properly by a team with budget. Most companies don't have that. Campaign Intelligence is for the companies who don't.

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No credit card. Free tier covers most ad-hoc work.